Chefchaouen was painted blue by the Jewish refugees who lived there during the 1930's. The beauty of Chefchaouen's mountainous surroundings are enhanced by the contrast of the brightly painted medina (old town). It is this beauty and the relaxed atmosphere of the town that makes Chefchaouen very attractive to visitors.
The main square in the medina is lined with cafes and filled to the brim with locals and tourist mingling easily. Another reason why backpackers love Chefchaouen is the easy availability of drugs. Tourism in Chaouen is driven by its reputation as center of the marijuana plantations region in North Morocco. During the summer approximately two hundred hotels cater to the influx of European tourists.
Chefchaouen is a popular shopping destination as well, as it offers many native handicrafts that are not available elsewhere in Morocco, such as wool garments and woven blankets. The goat cheese native to the area is also popular with tourists. The countryside around it has a reputation for being a prolific source of cannabis. The Chefchaouen region is one of the main producers of cannabis in Morocco. Hashish is subsequently sold all over town, but is mostly the domain of native Chaouenis.
The city of Chefchaouen was founded in 1471. Located in an enclave difficult to access it dominated the mercantile route between Tetuan and Fez and served as a base to restrain the entrance and influences of the Portuguese of Ceuta. During the 15th and 17th century the city prospered and grew in considerable form with the arrival of the Moriscos and Jews who were expelled from Spain. In 1920, the Spanish seized Chefchaouen to form part of Spanish Morocco. Spain returned the city after the independence of Morocco in 1956.